Since her childhood Barbara Brenninkmeijer, founder of by-bar, is interested in beautiful clothes and objects. She loves to create a nice environment for herself. Studying fashion in Amsterdam is a natural next step, as is becoming a buyer for a selection of international lifestyle brands.
She enjoys exploring the world, going to vibrant cities and magical places, finding inspiration in everything that she experiences, sees & feels around her. Bit by bit she collects these ingredients for her own collection, steadily building up her brand one step at a time.
She values strong personal relationships with the craftsmen in Italy, Portugal and India whome she visits several times a year while building a successful brand together with her dedicated partners. The suppliers who worked 10 years ago with by-bar are still on board making each collection a new succesfull story.