office / culture

Welcome to our world!


 We are a Dutch fashion & accessory brand for women created by Barbara Brenninkmeijer since 2008 started at Amsterdam. Also available in a mini-me collection.
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our mission

Barbara believes that in every person lies a beautiful soul and a unique personality. In her point of view every woman must go where she feels most alive and say yes to new adventures! So at by-bar it’s our mission that every woman stands out more in her natural pure way. We want to create that comfortable world with beautiful products where every woman is inspired to do what she loves doing best. Just like we do!



Attention & Care

For us it’s the attention & care in everything we do. We are dedicated to look for the best materials and constant quality and we love to make beautiful products. We also care for the people we work with. We see them as our collegues and partners. Having a great healthy lunch together or creating that special coffee moment for our postman , who collects all the parcels every day, is just as important for us as making beautiful products.




long term relations

From the beginning of by-bar we worked closely together with our dedicated partners in Italy, Portugal and in India. We visit our suppliers several times a year and because of our personal contact they feel personally involved. They are as proud as we are when they see the collection hanging in the stores or on the beautifull pictures shot by our photographer with whom we also have worked for several years. We also take time to build strong relationships with our agent’s retail stores and customers because we believe long term relationships creates long time success.

by-bar people

We love to get things done! We are a no-nonsense and down to earth team with a strong mind and a positive attitude. Blessed with a touch of 'Joie de vivre' we work hard but we love to enjoy life even more!


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sharing moments

 Eating at a big table, enjoying lunch together and sharing personal moments in life is what Barbara always had in mind when building by-bar and what we do today. It’s our personal approach and taking care that we find it important to create a comfortable space where every person and partner of by-bar feels at home.